Our Express Website Design Package is best suited for Start-up Businesses that want to stay within a budgeted cost-range and have limited content and/or images to showcase on the site. The Standard Website Design Package works well for established Small or Medium-Sized Businesses that have more content to showcase and be competitive online. Our Professional Website Design Package really helps Larger Businesses that are in very competitive markets and require more content pages in order to rank well within search results.

Each of our Responsive Website Design Packages come with a set number of customization hours. These hours are used EXCLUSIVELY to build and optimize the website pages. This means you get a significant savings on cost and time by providing us with the Text and Images you wish to have displayed for each page.

Each website package comes with an initial set of content pages. These pages include the Homepage, and All Interior Pages that are accessible from the Main Menu or links within other pages of the site. With modern-day Search Engine Optimization (SEO) techniques, the MORE well-written and optimized content pages that appear within your site, the BETTER you will rank overall within search results. This is due primarily to the fact that search engines like Google will view YOUR website to be a Subject Matter Expert (SME) on the industry to which your site is associated.

In order to keep costs and time-to-launch your website manageable under our Responsive Website Design plans, You provide us with all the content and images to appear on each page of the site. Once you have given us these items, we then use the allotted hours of the project to build-out and optimize each page of the site.

Each of our plans come with a number of preliminary Graphic Designs on which to base your new site. We take careful consideration when researching these initial designs for you. We utilize the responses in the initial Design Questionnaire, our own Design Sense and eye for what works best in each industry, as well as Modern-Day Design Techniques in order to present a rock-solid set of design candidates. We upload each candidate into our client portal for you to review and go over the merits for each in our project status meeting.

Your first “Homework Assignment” prior to the start of the project is to complete the initial design questionnaire. This document has been time-tested and refined over the years to help us pinpoint (as best we can) the requirements of your new website. It helps you in thinking through many of aspects for designing an efficient website that you might not think about otherwise. For us, it aids in defining a scope of the work to be accomplished during the development and launch phases of the project.

One of THE most important aspects of building and launching a new website is to measure the effectiveness of your efforts. During development of the site, we integrate Google Analytics to consistently measure Key Performance Indicators (KPI’s) like: 1) Overall traffic volume, 2) Search phrases driving the majority of traffic, 3) Referring sources and sites providing links (called backlinks) to your website, 4) Time spent on each page, 5) Routes taken throughout the website, and 6) Most popular pages to name just a few.

A sitemap is a file we create and store in the parent directory of your website which gives ALL search engines a defined hierarchy of how all the pages within your site are arranged. This all-important file makes life MUCH EASIER for search engine robots that scan and crawl the contents of your site. It also helps us tell the search engines which pages we deem as MORE important in the overall scheme of our site and those pages which are not as relevant.

Our Basic Search Optimization package which is included in each of our Responsive Web Design plans includes: 1) Ensuring proper search engine tags (Title, Description, & H1’s) are set for each primary page of the site, 2) Ensuring that your domain name resolves to BOTH www and non-www requests (which helps avoid penalties for duplicate content), 3) Ensuring there are NO broken links in the site, 4) Spell checking all pages of the site, 5) Optimizing the overall load times and page speed of the site, 6) Ensuring the presence of an optimized Sitemap.xml file to assist search engine spiders to crawl the site, 7) Ensuring the presence of an optimized Robots.txt file to tell the search engine robots what files and folders we DO NOT want them to access, and 8) ensuring any existing links to pages of the site are properly redirected (via 301 Redirects) to ensure no penalties are encountered from broken links to incoming pages.

NO NEW website developed today should be without mobile optimization. It is a given that the majority of Internet traffic (as of the year 2014) initiates from smartphones and tablets as opposed to desktop computers. Knowing this, EVERY WEBSITE WE DEVELOP (including those in our Packaged Offerings) utilize a process known as Responsive Design to render each page optimally for the requesting device. This can be considered as built-in growth insurance for your new website as consumers move to ever shrinking devices (smart watches) and ever growing screen sizes (like 50+ inch hi-def televisions).

Over the years of both developing and hosting websites for our clients, we have built an Efficient Pre-Launch Checklist which ensures your website is optimized, tuned, quick, and avoids any penalties from search engines PRIOR to launch. Many freelance developers and online FREE website generators miss the most crucial of steps prior to launching a new website. This can mean broken links, search penalties, loss of rankings, and even worse… LOSS OF REVENUE.

If you do not already have a domain name for your new (or existing) website or wish to transfer registrar services to us, we offer the first year of domain registration (a $20 value) for FREE. This is our way of saying “Thank You” for trusting in us to be your Online Marketing and Website services partner!

Modern Online Marketing techniques are ever-evolving. One critical aspect to having a well ranking and much visited website is the use of Content Marketing or writing extensive articles and posts within your website that SHOWCASE your intimate knowledge of the industry you’re in. By installing and configuring the components of a Blogging platform, you have a way in which to continually produce content in order to drive traffic, leads, and ultimately new customers. We will take care of all the “Heavy Lifting” to ensure your blog is configured properly and exposes your content in the right manner to get noticed.

The Big 3 Search Engines (Google, Yahoo, and Bing) all have tools that assist webmasters and website developers to ensure that they are taking advantage of best-practices as they relate to each respective search engine. By integrating these tools into your site, we can see any penalties that exist and resolve them, we can identify pages that are included in the index and work to REMOVE pages we don’t want in the index, we can get search metrics and most popular phrases used to find your site which we then correlate to our Google Analytics data, as well as be proactively notified of any architectural issues that may arise down the road within the site. We view Webmaster Tools as an invaluable resource when it comes to protecting the overall integrity of your site.

As your website evolves and grows, eventually you will want to automate some process OR collect extensive information online via a custom form. With our Professional Website Design Package we include up to 2 custom forms in which to automate the flow of data captured within your site. As an ADDED BONUS we will also configure 2 forms of notification and alerts (via email and/or text messages) whenever a form is completed. Lastly we ensure all completed forms are saved within the website’s database to guarantee all submissions are stored securely.

Another benefit of our Professional Website Design Package is the inclusion of a Photo Gallery in which to store and serve images within your site. Online images are one of THE BEST ways to keep users engaged on your site and you see that most predominantly with the success of image-based Social Media sites like Pinterest, Instagram, and Facebook.

In addition to photos on the Internet (as mentioned above), Videos drive EVEN MORE INTEREST AND TRAFFIC to your website than any other form of multimedia. There’s a significant reason why YouTube.com is the 2nd Most Popular Search Engine used on the Internet (behind Google)… and its because PEOPLE LOVE VIDEOS!. With our Professional Package, we will include a complete video and multimedia gallery within your site to serve all the rich video content from your Social Media channels like YouTube, Vimeo, and Daily Motion.