Facebook Ads Management
Facebook and Instagram ads from $650 a month.
What Is Facebook Ads Management?
Facebook ads management is the ongoing work of planning, building, testing, and optimizing paid campaigns across Meta platforms, including Facebook, Instagram, and Messenger. A manager handles audience targeting, ad creative, budgets, conversion tracking, and reporting, so your ad spend turns into leads and sales instead of empty clicks.
At 2Surge Marketing, we manage Facebook and Instagram ads for businesses in Allen, McKinney, Prosper, and across North Texas. Meta bills your ad spend directly, so you always see where your money goes. Pair your campaigns with Google Ads management and a conversion-ready website, and every click has somewhere good to land.
How much does Facebook ads management cost? 2Surge plans start at $650 a month plus a $300 setup fee for up to $3,000 in monthly ad spend, and scale to $2,500 a month for up to $30,000 in ad spend. Meta bills your ad spend separately. See the full Facebook ads pricing breakdown.
Why Businesses Choose Facebook Ads
Billions of people scroll Facebook and Instagram every day. Facebook ads put your offer in front of the ones most likely to buy.
Put Your Offer in Front of the Right People
Meta lets us target by location, age, interests, behaviors, and your own customer lists. We build audiences around the people most likely to buy, then retarget everyone who visited your website or engaged with your ads.
- Local targeting by city, ZIP code, or radius
- Custom audiences from your customer list and site visitors
- Lookalike audiences that mirror your best customers
- Retargeting that follows up with warm prospects
Creative That Earns the Click
Ad creative is the biggest lever you control on Facebook. We design and test image and video variations, compare hooks and offers, and keep what works, so your cost per lead drops as the campaign learns.
- New ad creatives every month, written and designed for you
- Short-form video and Reels on Growth and Scale plans
- Structured A/B tests on images, headlines, and offers
- Creative refreshes before ad fatigue sets in
What Our Facebook Ads Management Includes
Every plan covers the full workload of running Facebook and Instagram ads, so you never have to piece together freelancers.
Account & Pixel Setup
We audit or build your ad account and Business Manager, install the Meta pixel, and set up the Conversions API so every lead and sale is tracked.
Audience Targeting
Local, custom, and lookalike audiences built around your best customers, plus retargeting for visitors who did not convert the first time.
Ad Creative & Copy
Scroll-stopping images, short videos, headlines, and ad copy written to your offer and voice, with new creative delivered every month.
Testing & Optimization
Structured creative tests plus budget, bid, and placement adjustments on a weekly or better schedule, so spend moves toward what works.
Lead & Conversion Tracking
Lead forms, calls, purchases, and website actions tracked back to the ad that earned them, with CRM lead sync on higher tiers.
Reporting & Strategy Calls
Plain-English reports on spend, cost per lead, and results, with a strategy call to review what we learned and what comes next.
Facebook Ad Campaigns We Manage
We match the campaign type to what your business needs most right now.
Lead Generation
Instant forms and landing page campaigns that bring quote requests, calls, and bookings to service businesses.
Ecommerce & Catalog Sales
Product and catalog ads, dynamic retargeting, and purchase-optimized campaigns for online stores. Pairs well with our ecommerce web design.
Local Awareness & Retargeting
Geo-targeted reach campaigns and retargeting that keep your business in front of nearby customers until they are ready to buy.
How Our Facebook Ads Management Works
A clear path from your first call to a campaign that keeps improving.
From Audit to Optimization
What happens after you say yes
Audit & Strategy
We review your offer, customers, website, and any existing ad account, then set goals and a target cost per lead or sale.
Setup & Tracking
We configure your ad account, pixel, Conversions API, and audiences so every result is measured correctly from day one.
Launch & Test
We launch your first campaigns with multiple creatives and audiences, then test them against each other during Meta's learning phase.
Optimize & Report
We shift budget to winners, refresh creative, and report results on your plan's schedule, with strategy calls to plan the next month.
Facebook Ads Management Pricing
Flat monthly fees tied to the ad spend we manage. Every tier includes ad creative, optimization, and reporting.
| Plan | Monthly Price | Setup Fee | Managed Ad Spend | New Creatives / Month |
|---|---|---|---|---|
| Tier 1 - Starter | $650/mo | $300 | Up to $3,000 | 4 static |
| Tier 2 - Growth | $1,350/mo | $500 | Up to $10,000 | 8 incl. 2 videos |
| Tier 3 - Scale | $2,500/mo | $750 | Up to $30,000 | 12 incl. 4 videos |
| Tier 4 - Enterprise | $4,500/mo or 12% of ad spend | Custom | Over $30,000 | Custom production |
Ad spend is paid to Meta and is not included in the management fee. Setup fees are one-time.
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Facebook Ads Management FAQs
What does a Facebook ads manager do?
A Facebook ads manager plans, builds, and optimizes your paid campaigns on Facebook and Instagram. That includes audience targeting, ad creative and copy, budget and bid management, conversion tracking, A/B testing, and regular reporting. Our Facebook ads management covers all of it, so you do not have to learn Meta Ads Manager yourself.
How much does Facebook ads management cost?
2Surge plans run from $650 a month for up to $3,000 in monthly ad spend to $2,500 a month for up to $30,000, with a one-time setup fee of $300 to $750. Larger accounts are priced at the greater of $4,500 or 12% of ad spend. Meta bills ad spend separately. See the full Facebook ads pricing page for every tier and add-on.
How much should I spend on Facebook ads?
Most local businesses should plan on at least $1,000 to $3,000 a month in ad spend, on top of the management fee. Smaller budgets gather data too slowly to optimize well. We recommend a budget during your free estimate based on your market and goals.
Do you manage Instagram ads too?
Yes. Facebook and Instagram ads run through the same Meta Ads Manager, so every plan covers Facebook, Instagram, Messenger, and Audience Network placements. We choose the placements that perform best for your goal.
How long does it take to see results from Facebook ads?
Meta's learning phase typically takes about a week and roughly 50 conversions per ad set to stabilize, and most campaigns need 30 to 60 days of testing before results level out. Results vary by offer, market, and budget, and we do not guarantee specific outcomes.
Should I run Facebook ads or Google Ads?
Google Ads captures people already searching for what you sell, while Facebook ads reach people by interest and behavior before they search. Many businesses run both. If you need high-intent leads first, start with Google Ads management. If you want to build demand, retarget visitors, or sell visually, add Facebook ads.
What do you need from me to get started?
We need access to your Facebook Page and ad account (or we help you create them), your offer and pricing, photos or video of your business, and website access for tracking. We handle the rest, including creative, setup, and launch.
Which areas do you serve?
We serve businesses in Allen, Anna, Celina, Fairview, McKinney, Melissa, Prosper, and Van Alstyne, and across North Texas. We also manage Facebook and Instagram campaigns for businesses outside our local area.
Ready to Get More Customers From Facebook?
Tell us about your business and goals, and we will recommend the Facebook ads management plan that fits, no pressure and no guesswork, on a free call.
Free Project Estimate