Facebook Ads Pricing
Four clear monthly tiers, from $650 a month, with no guesswork.
Free Project EstimateHow Our Facebook Ads Pricing Works
Every 2Surge Facebook ads management plan pairs a flat monthly fee with a one-time setup fee that covers your account audit, tracking, audiences, and launch. Each tier spells out the ad spend it covers, how many new ad creatives you get every month, how often we optimize, and how often we report.
Pick the tier that matches your ad budget and goals. Not sure where you fit? We will recommend a tier during your free estimate. To see what is included in the service itself, read about our Facebook ads management.
Facebook Ads Pricing Tiers at a Glance
| Tier | Monthly Price | Setup Fee | Managed Ad Spend | New Creatives / Month | Optimization | Reporting |
|---|---|---|---|---|---|---|
| Tier 1 - Starter | $650/mo | $300 | Up to $3,000 | 4 static | Weekly | Monthly + 20-min call |
| Tier 2 - Growth | $1,350/mo | $500 | Up to $10,000 | 8 incl. 2 videos | Twice weekly | Bi-weekly + 30-min call |
| Tier 3 - Scale | $2,500/mo | $750 | Up to $30,000 | 12 incl. 4 videos | Daily monitoring | Weekly + 45-min call |
| Tier 4 - Enterprise | $4,500/mo or 12% of ad spend | Custom | Over $30,000 | Custom production | Daily | Weekly executive |
Management fees are separate from ad spend, which is paid directly to Meta. Your final quote depends on your market, goals, and number of locations. Tier 4 campaigns are scoped and quoted individually.
Plan on at least $1,000 to $3,000 a month in ad spend on top of your management fee. Smaller budgets gather data too slowly to optimize well. Across the industry, agencies typically charge 10% to 20% of ad spend or a flat $500 to $5,000 a month.
What Each Facebook Ads Tier Includes
Every tier builds on the one before it. Move up as your ad budget and goals grow.
- Ad account, Business Manager & Meta pixel setup
- 1 campaign objective with up to 4 ad sets
- 4 new static ad creatives per month, with ad copy
- Core local audiences and geo-targeting
- 2 structured creative tests per month
- Weekly optimization of budgets, audiences, and ads
- Monthly report and 20-minute strategy call
Best for local service businesses and small shops running their first Facebook and Instagram campaigns.
- Everything in Starter
- Up to 3 campaigns and 8 ad sets
- 8 new creatives per month, including 2 short-form videos or Reels
- Custom, lookalike, and retargeting audiences
- Conversions API and lead or purchase event tracking
- 4 structured creative tests per month
- Optimization twice per week
- Bi-weekly reporting and a 30-minute strategy call
Best for small and mid-sized businesses that want Facebook ads to work as a real lead or sales channel.
- Everything in Growth
- Up to 6 full-funnel campaigns: prospecting, retargeting, and retention
- 12 new creatives per month, including 4 short-form videos or Reels
- CRM lead sync and offline conversion tracking
- Monthly landing page review with recommendations
- Daily monitoring and 6 structured creative tests per month
- Weekly reporting dashboard and 45-minute strategy call
Best for businesses scaling spend across multiple offers, products, or locations.
- Everything in Scale
- Fee is the greater of $4,500 or 12% of monthly ad spend
- Multi-location, multi-brand, and multi-account campaign structure
- Custom creative production: video, UGC-style, and catalog
- Advanced attribution and custom reporting dashboards
- Dedicated strategist with weekly executive reporting
Best for multi-location, multi-brand, or high-volume ecommerce advertisers.
Optional Facebook Ads Add-Ons
Need something beyond your tier? These add-ons can be added to any plan.
| Add-On | Price | Billing | What It Covers |
|---|---|---|---|
| Landing page design | $350 | One-time | A conversion-focused landing page built for your campaign. |
| Conversion tracking setup | $250 | One-time | Pixel, Conversions API, and custom event setup for sites needing extra tracking. |
| Additional campaign | $150 | Per month | A new campaign beyond your tier's included campaigns. |
| Extra ad creative | $150 / $350 | Per creative | Static design / short-form video, beyond your monthly creative allotment. |
| Additional ad platform | $100 | Per month | Add TikTok, LinkedIn, or another network to your campaigns. |
How Your Facebook Ads Engagement Unfolds
No mystery and no black box. Here is the path every campaign follows, whatever tier you choose.
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Audit & Setup
We audit your offer, website, and any existing ad account, then set up your pixel, Conversions API, and audiences. Your one-time setup fee covers this groundwork.
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Strategy & Creative Plan
We map campaigns, audiences, and a creative testing plan to your goals, so every ad has a purpose.
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Launch & Test
We launch with multiple creatives and audiences, then test them against each other to find your winners.
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Optimize & Report
We optimize on your tier's schedule and report back on spend, cost per lead, and results, then plan the next month together.
What Affects Your Facebook Ads Investment
Your tier sets the starting point, but a few factors shape the final scope. We walk through all of them during your free estimate.
Ad Spend Level
More ad spend means more campaigns, audiences, and creative to manage. Each tier covers a set range of monthly ad spend, so your budget points to the right plan.
Creative Volume
Video, multiple offers, and frequent refreshes take more production time than a handful of static ads. Higher tiers include more new creatives each month.
Goals & Tracking Needs
Lead generation with CRM sync, ecommerce catalogs, and multi-location campaigns need more setup and reporting than a single local offer.
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Facebook Ads Pricing FAQs
How much does Facebook ads management cost per month?
Our Facebook ads management plans run from $650 a month for up to $3,000 in ad spend to $2,500 a month for up to $30,000. Larger accounts are priced at the greater of $4,500 or 12% of monthly ad spend. Most small and mid-sized businesses land in the Growth tier at $1,350 a month.
Is my ad spend included in the management fee?
No. Ad spend is paid directly to Meta and is separate from our management fee. You always see exactly what you spend, and our fee covers the strategy, creative, optimization, and reporting.
What does the one-time setup fee cover?
The setup fee covers the groundwork that makes the monthly work effective: your account audit, pixel and Conversions API setup, audience builds, creative plan, and campaign launch. It ranges from $300 on Starter to $750 on Scale.
How much should I spend on Facebook ads each month?
We recommend at least $1,000 to $3,000 a month in ad spend on top of your management fee. Smaller budgets gather data too slowly to optimize well. We will suggest a budget during your free estimate based on your market and goals.
Is a flat fee better than a percentage of ad spend?
It depends on your budget. Many agencies charge 10% to 20% of ad spend, which costs less on small budgets but more as you scale. Our flat tiers keep your fee predictable as spend grows, and larger accounts move to a percentage rate.
Ready to Grow With Facebook Ads?
Tell us about your business and goals, and we will recommend the Facebook ads tier that fits, no pressure and no guesswork, on a free call.
Free Project Estimate