OVERVIEW & GOALS
Starside Custom Builders in Plano, Texas wanted to showcase its recent re-branding and company relaunch by engaging in a full-scale Public Relations and Marketing campaign. By utilizing effective online video and video testimonials, the luxury home builder hopes to capitalize on its success of building exquisite luxury homes complete with state-of-the-art amenities.
The goal of the project was to create a 1 minute video commercial that tells the Starside story to engage and excite potential buyers
The final video (seen below) blends a virtual tour of a custom built home, with the narrative of the companies President, Marc Powell, describing the luxuries that go into every home.
The video has been used for Social Media marketing, and for the companies website.
Plano Luxury Home Builder – Virtual Tour
(click the image below to play the product launch video)