The Heard-Craig House in McKinney, Texas is one of the oldest surviving homes in Collin County. Preserved for generations through a charitable fund setup by the Heard-Craig family, this home needed desperately to move into the 21st century by completely redesigning its dated website and aggressively market itself as a Wedding event destination.
The Heard-Craig director reached out to 2Surge to assist with its website redesign and to develop a new online marketing campaign to expose their venue to prospective brides in the area.
Our Project Goals and Deliverables
- Redesign the existing website yet preserve the “historic” feel for the home
- Showcase Heard-Craig Hall, a newly built event venue that could accommodate up to 600 people
- Create an online marketing campaign to increase their search results rankings and generate bridal leads for the busy wedding season
2Surge graphics designers and developers went straight to work designing and building a new website for Heard-Craig based on the Joomla content management system (CMS) Additionally, a sub-site specific to just wedding venue promotion was also created and marketed differently than the historic home. This created a significant amount of buzz among brides in the area that were wanting a unique “classic” wedding vibe, yet didn’t want to pay over-the-top prices. As the discovered through the varied online channels, Heard-Craig was just what they were looking for.