OVERVIEW & GOALS
An International Alcohol Distributor located in Dallas, Tx wants to Maximize Brand Awareness and overall Market Impact with the launch of it’s latest specialty bourbon product. It has a landed a premium location for product sampling at the historic final concert of Country Music Legend, George Strait at Cowboys Stadium in Dallas, Texas.
Their goal is to capture professional photography of concert-goers sampling the product to be used for internal marketing and social media purposes.
2Surge Marketing sent a production team on-site at the event to capture photo images of the public trying out the new product. Additional photos were taken to capture the overall footprint of the client at the event. The distributor had over 15 mobile tasting kiosks throughout the stadium, 2 permanent bar locations on 2 different levels, and a tasting tent setup in front of the primary entrance to the stadium.
The final set of images produced from the event highlighting their new bourbon product launch and images from the event can be seen below.
Dallas Product Launch Photography – Cowboys Stadium
(click the image(s) below to see a larger version)