Email Marketing
2Surge currently provides Digital Email Marketing services for its clients to increase brand awareness, drive and measure online traffic, convert casual browsers to customers, and define new avenues for communicating with prospects and clients through various social channels
Our proven 4-Phase approach to Email Marketing campaigns ensures your campaign is optimally defined, targeted on delivery and generates conversion results you are looking for. Many times, email marketing is one part of a larger DM (Digital Marketing) engagement, in which case we make sure to synchronize the delivery goals across the entire campaign.
PHASE 1: Initiation and Goal Definition - In this phase of the campaign, we strive to idenity the scope and parameters of the project.
- COLLECT details about your company, products, and specific offerings (relative to the campaign)
- IDENTIFY the target audience (including customer type, loyalty, demographics, etc.)
- DEFINE the campaign goals (increase sales / brand awareness, twitter followers, Facebook fans, lead gen, etc.)
- DEFINE the campaign budget
PHASE 2: Strategy, Design and Call-To-Action - Here, the 2Surge graphics and design team gets involved to mockup concepts based on initial look and feel definitions.
- DESIGN of creative copy that will compel users to open, read the email, and convert on the Call-To-Action
- STRATEGICALLY place the Call-To-Action above the fold and make it easy for users to convert
- DEFINE the Value Proposition of the email in coordination with the overall campaign goals
- DEFINE and design the supporting landing page(s) and/or microsite(s)
PHASE 3: Campaign Execution - At this point, the work gets done =0)
- BUILD the permissions-based list mechanisms or prcure targeted lists
- DESIGN the campaign assets (images, email landing page, microsite, etc.)
- DEFINE the send frequencies, auto-responders, database cleaning & purging schedules
- IMPLEMENT ongoing list building activities (ad placements via PPC, blogs, & social sites, direct marketing, tv spots, in-store counter signs, etc.)
PHASE 4: Campaign Monitoring & Adjustments - How did we do?
- ONGOING MONITORING of each campaign includes the following:
- % of Opens
- % of Click-Throughs
- % of Conversions
- % of Unsubscribes
- Subscriber feedback
- Coupon redemption (if applicable)
- ADJUSTMENTS ARE MADE via the use of:
- A/B split testing
- Hits, Views, & Page Views of the landing page, microsite, etc.
- Database clensing, purging, and updating
2Surge Digital Marketing Services
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