Our proven 4-Phase approach to Email Marketing campaigns ensures your campaign is optimally defined, targeted on delivery and generates conversion results you are looking for. Many times, email marketing is one part of a larger DM (Digital Marketing) engagement, in which case we make sure to synchronize the delivery goals across the entire campaign.
PHASE 1: Initiation and Goal Definition - In this phase of the campaign, we strive to idenity the scope and parameters of the project.
PHASE 2: Strategy, Design and Call-To-Action - Here, the 2Surge graphics and design team gets involved to mockup concepts based on initial look and feel definitions.
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