Proper Onsite Page Optimization is (in our honest opinion); one of THE MOST OVERLOOKED and MOST CRYPTICALLY IMPORTANT steps in the Local Search Optimization process. Why you ask? Well primarily … all else being equal, the various search engines (most importantly Google) will look at the overall optimization of your site to determine where you […]
Effective Local Search Engine Optimization (SEO) can make or break your business!
The key elements to ANY successful Local Search Optimization campaign are: 1) Correct NAP (Name, Address, Phone Number) placement throughout your site, 2) Consistent Directory Citations, 3) Near-Perfect Onsite Optimization, 4) A healthy amount of Customer Reviews & Recommendations, and 5) a mix of Authoritative Backlinks from websites within your industry.
Obtain and Correct General Directory Citations Once you’ve completed the first step of Local Search Optimization (creating a profile for your company), the next step is to create business listings (a.k.a. citations) to ALL general and most popular directories like Yelp, Manta, Foursquare, YellowPages, and approx. 150 others. When doing this for our clients, we […]
No matter what your industry or niche, you MUST compile a profile for your business in order to complete subsequent steps of the Local Search Optimization campaign. When working with our clients, the local search profile we utilize includes: General Business Information – Including Business & Alternate Name and Contact Details Name/Address/Phone Number (NAP) – […]